End Maternity Leave

scroll

About the project

Dove Men+ Care wanted to raise awareness about paternity leave and encourage men to ask for it as only 14% of corporations worldwide provide it.
However, we discovered that maternity and paternity leave were not the best foundations for our campaign, and that it would be better if it became genderless parental leave.

- Brand Credits Categories Awards
- Dove Men+ Care Hussam Moustapha (CW) Experiential The One Show Bronze Pencil
- Ayah El Sharif (CW) Digital
- Mohamed AbdulAziz (VE) Outdoor
- Yasmine Radwan (CW)

- Brand Credits
- Dove Men+ Care Hussam Moustapha (CW)
- Ayah El Sharif (CW)
- Mohamed AbdulAziz (VE)
- Yasmine Radwan (CW)
- Categories Awards
- Experiential The One Show Bronze Pencil
- Digital
- Outdoor