Tribute to Egyptian Food Kings
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About the project
Zooba is an Egyptian street food chain serving modern twists on traditional cuisine, mainly breakfast. However, when it comes to lunch and dinner, Egyptians typically turn to the big street food tycoons. So, how can Zooba launch its lunch and dinner menu? Simple.
Instead of clashing with these street food legends, we decided to show some cheeky class. We’ve named our promo codes after their restaurants as a tribute, giving a nod to their inspiration while inviting people to try our new menu!
To add to the buzz, we had Zooba’s staff- delivery people, cashiers, chefs, and more- make personalized video invites for their counterparts at these legendary restaurants.
- Brand Credits Categories Awards
- Zooba Director: Muhammad El Ayat Promo
- ECD: Muhammad El Ayat
- ACD: Sherif Adel
- CW: Hani Mohsen | Hussam Moustapha
- AD: Begad Omrani | Moataz Khater
- Agency: The Brand Company
- Brand Credits
- Zooba Director: Muhammad El Ayat
- ECD: Muhammad El Ayat
- ACD: Sherif Adel
- CW: Hani Mohsen | Hussam Moustapha
- AD: Begad Omrani | Moataz Khater
- Agency: The Brand Company
- Categories Awards
- Promo