+

We Pack in Peace

scroll

About the project

Avery Dennison, a global leader in the design and manufacture of labeling and packaging materials, has launched “Muse,” a new online design inspiration platform.
The challenge is to bring together potential designers, printers, creatives, and brands from all over the world with diverse backgrounds so that they can learn about the platform and form a tribe.

    • Brand Credits Categories Awards
    • Avery Dennison Hussam Moustapha (CW) Experiential
    • Mohamed Moghawry (CW) Online
    • Ahmed Sami (CW) Stunt
    • Mahmoud Ali (AD)
    • Alaa Saeed (VO)
    • Brand Credits
    • Avery Dennison Hussam Moustapha (CW)
    • Mohamed Moghawry (CW)
    • Ahmed Sami (CW)
    • Mahmoud Ali (AD)
    • Alaa Saeed (VO)
    • Categories Awards
    • Experiential
    • Online
    • Stunt
01

Case film

02

Case board

03

Online voting

04

On-ground exhibition

How much will this cost Avery Dennison? ZERO .. as soon as plans for the mission are announced with Nasa (or any other space program), the cost of the mission will be covered by the thousands of global sponsors, each tipping 5 to 6 digits, which is a fraction of what it costs to sponsor the super Bowl or world cup, but with a hundred times more engagement and 2 years of news and global excitement.